To determine whether an internet celebrity brokerage company is legal and compliant, the following key points and steps can be followed:

1、 View company registration information

Using the National Enterprise Credit Information Publicity System: Visit the official website of the system, enter the company name or unified social credit code in the query box, complete verification, and view the company's registration information. If company information cannot be found, it may indicate that the company is not legally registered.

Registered capital and shareholder situation: Pay attention to whether the registered capital of the company meets the statutory requirements (such as a limited liability company with a minimum registered capital of 30000 RMB, which can be contributed in installments; a joint stock limited company with a minimum registered capital of 5 million RMB). At the same time, understand whether the shareholder's contribution method complies with legal regulations, such as currency or assessed intangible assets.

2、 Verify the company's operating license and business scope

Business License: Confirm whether the company has the necessary business license or qualifications to engage in internet celebrity brokerage business.

Business scope: Check whether the company's business scope includes internet celebrity brokerage services and whether it involves other illegal or irregular businesses.

3、 Assess the company's operational status and reputation

Field investigation: Observe whether the company has a fixed business premises and a formal office environment, as well as the size and professional competence of its employees.

Online inquiry and evaluation: Search for the company's online evaluations and user feedback through platforms such as search engines and social media to understand the company's service quality and reputation.

4、 Review contract terms and legal risks

Contract terms: Carefully read the contract terms to ensure that all details such as rights, obligations, cooperation period, sharing ratio, and breach of contract liability are clear and accurate. Pay special attention to whether there are unreasonable penalty clauses or exclusive clauses.

Legal risks: Consult a professional lawyer to understand whether the contract terms are legal and whether there are legal risks. At the same time, pay attention to protecting your own intellectual property rights and ensure that the rights of others are not infringed during the cooperation process.

5、 Refer to other sources of information

Business information query platform: Utilize commercial information query platforms such as Tianyancha to understand the company's historical records, financial status, legal litigation and other information, and further evaluate the company's compliance and reputation.

Industry internal consultation: Consult with other companies or professionals in the industry to understand their evaluations and opinions on the company, in order to have a more comprehensive understanding of the company's situation.

In summary, determining whether an internet celebrity brokerage company is legal and compliant requires comprehensive consideration of multiple aspects, including company registration information, operating licenses and business scope, operational status and reputation, contract terms and legal risks, as well as other sources of information. Only on the basis of full understanding and verification can accurate judgments be made.